"We tried ads and burnt through the budget."
Paying for clicks that were never going to buy. People in the wrong suburb, people after a job, people after DIY tips. It all comes out of the same pot.
Google Ads
Show up first when people search for what you sell.
Google Ads puts you at the top of the results the moment someone types what you do, and you only pay when someone clicks. It's the upgrade to your website: I set the campaign up, run it, and keep cutting the waste out of it.
The problem
Most ad budgets leak money quietly.
Google will happily spend everything you give it. Making that spend turn into actual customers is a different job.
"I'm not learning another system."
Running ads properly is a job of its own, and the settings Google switches on by default are built to spend your money rather than protect it.
"The enquiries we got were useless."
Getting traffic is the easy part. Getting the traffic that actually books, buys or rings you is the part that takes work.
There's a real difference between someone searching "plumbing tips" and someone searching "emergency plumber now". One's just having a look, the other's already got their wallet out. Most business owners can't tell those two apart inside their own ad account. I can.
A real campaign
I tested this on my own family first.
Before taking on paying clients I wanted proof this actually worked outside of theory. So I used my brother's business, Little Hands Lab, as the testing ground. Real budget, real risk, and no shortcuts.
Little Hands Lab is an Australian online shop selling handmade, personalised busy boards for children. I ran its Google Shopping campaign for nine months, from 15 May 2025 to 15 February 2026. These are the actual results.
I'll be straight with you though. It's my brother's business, and it's the only Google Ads campaign I've run so far. I'm not going to dress that up as a client list. But it was a real campaign with real money on the line, and the dashboard is right here so you can check the numbers yourself.
The campaign screen straight off Google Ads, for the full nine months: 4,443 clicks, 378,428 impressions, $3,403.72 spent and $8,007.30 in sales.
What I would handle
Somebody searches at nine at night. You're the first name they see.
Somebody searches "emergency plumber near me" at nine at night, your name is the first thing they see, and they ring you. Everything on this list is what has to happen behind the scenes for that one phone call to land.
You don't touch any of it. There's no account to learn, no dashboard to log into, and no weekly report full of words you've got to look up.
Before BT Web I spent around two years studying Google Ads and working hands-on with real campaigns. That's where all of this comes from.
How the money works
$300 a month, with your website included.
What you pay me
$300 a month in total. That covers your website and running your Google Ads, so the website doesn't get added on top. Month 1 is paid before setup begins.
What you pay Google
Ad spend is the money Google charges when someone clicks on your ad. It goes on your own card, straight to Google, so none of it passes through me. You set the budget, and you can raise it, lower it or pause it whenever you like.
Before anything goes live, I send you a Google Ads plan made for your business and your area. It shows what people around you are searching for, and 2 or 3 monthly budgets with what each could bring in. You pick what fits your budget.
How long it takes, and stopping
Most businesses see proper results within 30 to 90 days. Every 30 days I send you a health check: what came in, what it cost, and whether it's still worth it.
No long term contract. Month to month, cancel with 30 days notice.
I can't promise results, but I'll always tell you straight how it's going.
You are never locked into a long term contract. Month 1 is paid before setup begins. If you decide to stop, give 30 days notice so I can wrap up your ads cleanly and hand over all your campaign data. You own your ad account the whole time.
Want to see what this could look like for your business?
Tell me what you sell and where you sell it, and I'll tell you honestly whether Google Ads is worth running for you. If I don't reckon it's worth it, I'll say so.
Or call me directly: 0422 361 125. I reply within 24 hours.
Sending paid clicks to a site that doesn't convert is the fastest way to waste money, and I would rather tell you that than take the work.
Want both prices side by side? See pricing.
Need the website sorted first? Start with a free demo.